Welcome to Walt Disney World

Year: 2024

Scope: Out-of-home

Client: Walt Disney World

Agency: Disney Yellow Shoes

Welcome to Walt Disney World, The Most Magical Place on Earth. Escape into a place where magic has the power to transport us into stunning worlds, favorite stories and far-off galaxies.

Video by @emily_ever_after_ on Instagram

The Task

Develop an eye-captivating and dynamic full motion out-of-home to establish Walt Disney World as The Most Magical Place on Earth. Whether you’re a Florida Resident or Central Florida Tourist, take a peek into the magic with various placements around the Orlando International Airport and around the city.

MCO Terminal C

Don’t miss the magic and check out the beauty of Walt Disney World on the largest LED screen in Orlando, Disney’s International Drive digital billboard. Featuring all 4 theme parks during the day… and come back at night for even more spectacular views.

Video by @bioreconstruct on X

Designer: Andrew Nguyen
Design Director: Will Gay
Group Design Director: Agnete Oernsholt
LED Lights Pucks: Jorge Aguilar
Post-Production: Dinoboy VFX
All Content: ©Disney  ©Disney/Pixar  ©Lucasfilm Ltd.