The Most Magical Firsts on Earth
Year: 2023
Scope: Logos, Style Guide
Client: Walt Disney World
Agency: Disney Yellow Shoes
That feeling you get the first time you visit Walt Disney World Resort. It can be seen in an unstoppable grin, witnessed with eyes wide with wonder, and felt with all your heart. Moments so personal. So unique. So emotional. And so monumental that they can only be called The Most Magical Firsts On Earth.
The Task
Creating logos and lockups to highlight and showcase the happiness and emotions you feel the first time you visit Walt Disney World. A modified script font paired with a chunky and playful sans serif font are used to evoke a fun and personal feeling.
Color Palette
Spanish, Portuguese, and French Translations
Designer: Andrew Nguyen
Design Director: Will Gay
Group Design Director: Agnete Oernsholt
Creative Director: Dennis Chalifour
Art Director: Crystalyn Simpson
Copywriter: John McCall
Animation & Social: Nomadic
All Content ©Disney
