For 100 years, The Walt Disney Company has ignited the hearts and imaginations of generations with fantasy, magic and storytelling. To mark this anniversary, a once-in-a-lifetime celebration is happening now at The Happiest Place on Earth, and you’re invited! Feel the magic as you experience new nighttime spectaculars, returning parades and more accompanying this celebration at the Disneyland Resort.

To create awareness of this celebration, we created out-of-home billboards around Orange County and taking over the LAX Airport with printed and digital billboards.